From Seth Grodin's blog (click on link)
A new decision based on new information
People don’t say yes or change their minds because you persist.
That’s because we don’t like to admit we were wrong.
If we’re going to go forward, it’s because something has changed. It might be that our situation is different, that the story we tell ourselves is different, that the times have changed or that your offering has. It might be that we trust you more.
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